Funnel Diagnostics

Find Where Your Funnel Is Leaking

Diagnostic frameworks for identifying which stage of your funnel is broken and what is causing the drop-off.

1 articles

A funnel fix starts with a funnel diagnosis. “My conversion rate is low” is a verdict. “My email nurture stage is losing 70% of subscribers between email one and email three” is a diagnosis. This hub is about getting you from the first statement to the second.

Every article in this hub is a diagnostic tool. Some are stage-specific (“why is my email open rate dropping?”). Some are whole-funnel audits (“where is my funnel leaking?”). Every one of them ends with a specific, named cause you can then go fix using the guides in the other hubs.

Start with “why is my funnel not converting” if you have no idea where the leak is. Move to the stage-specific diagnostics once you have narrowed down to one stage.

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